A book that I have been wanting to read for sometime was “Anything You Want” by Derek Sivers.
I highly recommend reading this book if you are an entrepreneur or looking to start a business. I wish I read it years ago. It would have saved me lots of money, time and headaches.
It’s a quick read I think anyone looking to start a business will enjoy Derek’s simple, yet concise advice on what he learned from building CDBaby into a $22 Million Business.
Here are my quick book notes which are basically outlined in the book word for word:
- Business is not about money. It’s about making dreams come true for others and for yourself
- Making a company is a great way to improve the world while improving yourself
- When you make a company, you make a utopia. It’s where you design your perfect world.
- Never do anything just for the money.
- Don’t pursue business just for your own gain. Only answer the calls for help.
- Success comes from persistently improving and inventing, not from persistently promoting what’s not working.
- Your business plan is moot. You don’t know what people really want until you start doing it.
- Starting with no money is an advantage. You don’t need money to start helping people.
- You can’t please everyone, so exclude people.
- Make yourself unnecessary to the running of your business.
The real point of doing anything is to be happy, so do only what makes you happy.
- Treat customers like real people, how would you like to be treated?
- When you take action like you don’t need the money, you will make more of it anyways
- Don’t punish everyone for one person’s mistake – Customers, employees, etc.
- Little things make all the difference – The Squid story (Derek sent a customer a squid with their order, yes a squid)
- Delegate or die – don’t get stuck in the self-employed trap, work on your business not in it (This was a big one for me)
- Read what you sign, especially contracts (this cost Derek over $3 Million dollars)
- Trust, but verify – Employees, agreements, contracts, etc
- Delegate, but don’t abdicate
- IF and When it’s time to sell you will know
Again, check this book out yourself to get the real meat of it. Since it’s such a short read I plan to read it at least once more this year as a refresher.