Photo by Taylor McGhee
Hey, I’m Antonio Rillera.
On this site, I share everything I am learning (or have learned) about life, freelancing, marketing, starting a business, and growing a business.
Hey what’s up thanks for stopping by.
This is my about me page. Not much I know, but I like to keep things simple and minimal.
Below you will find a brief history of my career path, but I prefer to focus on what’s happening NOW.
I’ve done a lot of things up to this point in my life and I am just getting started, but here’s a quick summary if you care to know…
My history in a nutshell
My first job was at a video game store when I was 16 (A teenage boy’s dream job). I started my first company 1 year later on the side reselling a print shop’s services to local businesses which made me enough money to buy a car and do some fun stuff as a kid in high school. After graduating high school, I closed the business to focus on college where I studied art, animation and digital media. I got a great entry level job as a graphic designer during college for a digital signage company.
At 19, I got into real estate investing. Unfortunately, it was right before the 2007-2008 financial crisis. Needless to say, I learned some hard lessons about timing. After graduating college with a lot of student loan debt and losing money in real estate I then sold life insurance for about a year.
Eventually, selling life insurance became a drudge, so I quit and started looking for a way I could use my creative skills more and still pay the bills.
While trying to find myself, I helped a few friends create websites and did some freelance work. One of those friends came to me to help him increase his e-commerce store sales. After re-designing his store and using some conversion strategy, we 3x’ed his sales and he went on to win the first annual Shopify build a business contest in the digital goods category.
This entered me into a new world of internet marketing, e-commerce, and using design to increase sales. Finding a new path in putting design to use on websites to increase sales I started learning everything I could find about conversion design and internet marketing.
During my research, I luckily stumbled into a YouTube channel called the Marketing Show. One day, I saw the owner was hiring a freelancer. I applied, and a few phone calls later I was working for the company. Eventually, that company launched a software called LeadPages. They became a massive success, and serve tens of thousands of customers.
During my time at LeadPages, I helped design and develop nearly a hundred landing pages that were used to generate millions of dollars in leads and sales for businesses around the world. Many of those pages are still used today.
This was an awesome experience, I learned a ton about starting and growing a business, and built a lot of connections. However, when LeadPages decided to move from virtual employees to in-house teams in Minnesota, I decided to stay in Miami to freelance and consult full-time (I don’t handle the cold well).
With a stable income as a freelancer, in 2015, I got an itch to do something beyond freelancing so I started learning about creating a software startup. I launched my first software product helping hotels and travel agents streamline their bookings, which was used to generate millions in sales per month for multiple travel agencies and produced another revenue stream.
This led me to my latest side project – Tripmazing, which was created to bring affordable wholesale travel to travelers around the world.
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Thanks for stopping by